AUTHOR of  You Don’t Have to Be Ruthless to Win: The Art of Badass Selfless Service

Jonathan Keyser is the founder and thought leader behind Keyser, the largest occupier services commercial real estate brokerage firm in Arizona. Through sheer determination and focus on selfless service, Jonathan is disrupting the commercial real estate (CRE) industry, and beyond. An Inc. 5000 company, Keyser has rapidly become one of the fastest growing firms of its kind in the country, serving companies and their real estate needs globally. Award winning and nationally recognized, Keyser is an active member of the Forbes Real Estate Council, voted Top 10 Best Places to Work multiple years running, and is a proud Host Company for Conscious Capitalism.

When Jonathan entered the cut-throat, dog-eat-dog world of CRE brokerage, he became the worst version of himself and hated himself because of it. Then one day, Jonathan decided he’d had enough. He realized he was sacrificing his values in pursuit of success. He abandoned his ruthless ways and reinvented himself as a selfless leader, which skyrocketed his brokerage firm to eight figures in five years.

His selfless service approach to business has resonated with corporations and individuals seeking a competitive edge to acquiring and maintaining clients. Jonathan’s best-selling book You Don’t Have to Be Ruthless to Win and online Keyser Institute courses inspire others to activate selflessness in their life and see how and why this counterintuitive strategy can create extraordinary, long-term success.

On the personal side, Jonathan prioritizes family first. Alongside his wife Susanna, he is a loving and devoted father to his four children. Jonathan is extremely committed to personal development and self-improvement and stays active with mountain/water sports, spin, and hiking.

“One of the biggest success stories out of Arizona is Jonathan Keyser’s firm built on helping other people.  As a former CEO myself, his approach is authentic, refreshing and transcends politics. People on both sides of the aisle should read it to implement selfless service in their own business.” —Doug Ducey, Arizona Governor & former CEO of Coldstone Creamery

“This is one of those rare and wonderful books that has the ability to transform your business and personal success. I highly recommend it.” —Keith Ferrazzi, Author of Never Eat Alone 

“Business is changing.  It doesn’t have to be ruthless, and thankfully, Jonathan Keyser is showing us another way.” —John Mackey, CEO and Co-founder of Whole Foods Market

“How’s this for a business strategy? Do good deeds for every person you meet and don’t ask for or expect anything in return. Sound crazy? Then read this book. Jonathan Keyser has built his whole company around ‘”selfless service,'” and it has worked brilliantly.” —Bo Burlingham, Forbes contributor, former Inc. editor, and bestselling author of Small Giants and Finish Big