AUTHOR of Fanocracy and The New Rules of Marketing and PR

David Meerman Scott is a marketing strategist, keynote speaker, seminar leader and author, who spotted the real-time marketing revolution in its infancy. David is the author of 10 books, including the modern business classic, The New Rules of Marketing and PR. His experience at the global technology companies NewsEdge Corporation and Knight-Ridder led to him being at the forefront of online marketing. Over the years, he has refined the tools and techniques needed to best communicate directly with marketplaces and has been a content marketing strategist for HubSpot, Mynd, InstaViser, YayPay and more.