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David Meerman Scott

AUTHOR of 10 books, including Fanocracy: Turning Fans Into Customers and Customers Into Fans

David Meerman Scott is a marketing strategist, keynote speaker, seminar leader and author, who spotted the real-time marketing revolution in its infancy. David is the author of 10 books, including the modern business classic, Fanocracy: Turning Fans Into Customers and Customers Into Fans. His experience at the global technology companies NewsEdge Corporation and Knight-Ridder led to him being at the forefront of online marketing. Over the years, he has refined the tools and techniques needed to best communicate directly with marketplaces and has been a content marketing strategist for HubSpot, Mynd, InstaViser, YayPay and more.

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Gazelles Inc. provides executive education, coaching, and technology services to help mid-market companies around the world build and execute a strategic plan. Founded in 1997, Gazelles, Inc., the parent company of Scaling Up, is run by CEO Verne Harnish who has advised thousands of companies on growth-related issues. Verne is also the author of Scaling Up: How a Few Companies Make It…and Why the Rest Don’t and Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Fast-Growth Firm. Harnish also founded Entrepreneur’s Organization (EO) with over 14,000 members worldwide and chaired the premier CEO program “Birthing of Giants” at MIT for over 15 years.

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