Messengers – Who We Listen To, Who We Don’t, and Why?
A Royal Society nominated author in the study and practice of influence and persuasion, Steve is the co-author of the million-selling ‘Yes! Secrets from the Science of Persuasion‘ co-authored with Noah Goldstein and Robert Cialdini. The book is a New York Times, Wall Street Journal and Business Week bestseller has been translated into 26 languages and featured in the Harvard Business Review’s prestigious ‘Breakthrough Ideas for Business’ listing.
Steve’s work applying influence and persuasion science to business and public policy has been featured in the national and international press including BBC TV & Radio, The Times, Wall Street Journal, New York Times, Harvard Business Review and Time magazine. His popular business columns are read by 2.1 million people every month and include his monthly ‘Persuasion’ column in the British Airways in-flight magazine plus regular columns for the Harvard Business Review.
As well as an extensive list of corporate clients Steve is a lecturer on Executive Programmes at the London School of Economics, the Judge Business School, University of Cambridge and Harvard.
His new book Messengers – Who We Listen To, Who We Don’t, and Why? examines the characteristics of society’s successful messengers and why some people are able to get their messages believed and acted upon while others with the same message are ignored or worse, considered untrustworthy.