How can we improve lead generation?

Short Answer:

The best source of leads is referrals from raving fans. Figure out how to have more raving fans by reading David Meerman Scott’s book Fanocracy. And become an authority in your industry.  Customers don’t want to be sold, they want to be educated. I was looking to rent an RV for my first ever RV trip. When I searched online up popped an article for “first time RV renters” that was so informative I ended up renting from the Grand Junction, CO-based firm that posted it. Content is key to lead generation.

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