CEO of B&B Spain and Portugal

Lucia is the CEO of B&B Spain and Portugal and member of the YPO Iberia Chapter.

B&B Hotels is the fastest growing hotel chain in Europe, recently acquired by Goldman Sachs, with more than 500 hotels and more than 40,000 rooms in 12 countries around the world.

Before being appointed CEO, she held the position of COO in the company for 4 years during which the company multiplied revenue by x18. Prior to joining the hotel sector, Lucia held several leadership and executive positions in the Construction, Engineering and Project Management sectors around the world with responsibilities in Spain, China, Africa and Latin America, as part of Inypsa, Peyber and Gerens Hill.

Today, Lucia is a firm believer in People as the major asset of any organization. She leverages the strong culture of her company to help employees, teams, and rising leaders embrace the complexity of growth in a service-driven business and uncertain environment.

Lucia is happily married for 10 years and is the mother of two children. Architect by the Polytechnical University of Madrid, she also holds an MBA by IESE Business School and several Executive Programs at Harvard Business School and ESIC Business School.