What marketing channels should we focus on?

Short Answer:

Decide your ideal customer and be “everyplace” they are i.e. tradeshow, Facebook, ad on the cover of the Wall Street Journal, etc. Ideally, find a way to attract customers to come to you. SRC hosts bass fishing tournaments for those purchasing their rebuilt engines. Catapult Systems hosted a targeted hospitality event at Microsoft’s Ignite events. Virtual Hub sponsors receptions at Chief Executive magazine summits.  You want it to feel like your ideal customers is seeing you everywhere they are.

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