Will we need a new branding strategy?

Short Answer:

Is the brand’s lead promise measurable and is this being communicated to the market?  If not, then you need a new branding strategy. Please read the HBR article “The Right Way to Build a Brand” which details research showing the more measurable the brand promise and the more it’s communicated to the market (like insurance carrier Geico’s “save 15% in 15 minutes”) the more positive the impact. Scaling Up’s brand promise is to 10x your valuation in 36 to 60 months.

Looking for more?

13 – 30x your valuation with our proven platform and tools. Get started with the resources below:

© 2019-2023 Scaling Up, a Gazelles Company

Gazelles Inc. provides executive education, coaching, and technology services to help mid-market companies around the world build and execute a strategic plan. Founded in 1997, Gazelles, Inc., the parent company of Scaling Up, is run by CEO Verne Harnish who has advised thousands of companies on growth-related issues. Verne is also the author of Scaling Up: How a Few Companies Make It…and Why the Rest Don’t and Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Fast-Growth Firm. Harnish also founded Entrepreneur’s Organization (EO) with over 14,000 members worldwide and chaired the premier CEO program “Birthing of Giants” at MIT for over 15 years.

Privacy Policy

Hit enter to search or ESC to close