AUTHOR of The Four: The Hidden DNA of Amazon, Apple Facebook, And Google
Scott teaches brand strategy and digital marketing at the NYU Stern School of Business. He was named “One of the World’s 50 Best Business School Professors” by Poets & Quants in 2012. A serial entrepreneur, he founded 9 companies, including Red Envelope, Prophet, and L2 Inc., acquired by Gartner (NYSE: IT) in 2017. Scott’s book The Four (Portfolio Penguin, 2017) debuted on the New York Times hardcover non-fiction list. His second book, The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning was published in 2019. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Urban Outfitters (Nasdaq: URBN), and UC Berkeley’s Haas School of Business. He writes a weekly newsletter, No Mercy / No Malice, and hosts the podcasts The Prof G Show and Pivot (with Kara Swisher).