Frances Frei

AUTHOR of Uncommon Service and Unleashed

Frances Frei is a Professor of Technology and Operations Management at Harvard Business School. Her research investigates how leaders create the conditions for organizations and individuals to thrive by designing for excellence in strategy, operations, and culture. She regularly advises senior executives embarking on large-scale change initiatives and organizational transformation, including embracing diversity and inclusion as a lever for improved performance. A global thought leader on leadership and strategy, Frances is widely recognized for her dynamic teaching style and breakthrough courses optimized for rapid, lasting impact. She developed one of the most popular classes at HBS, which explores business models that reliably delight customers. She also led the design and launch of HBS’s innovative FIELD curriculum built around learning experiences that are experiential and immersive. In 2017, Frances was tapped to be Uber’s first Senior Vice President of Leadership and Strategy with a mandate to help the company navigate its very public crisis in leadership and culture.Her firsthand experience in Silicon Valley gave her a new lens on the urgent topic of trust, and in May 2018, Frances delivered a widely-viewed TED talk on ‘How to build (and rebuild) trust.’ This powerful framework delivers a crash course on stakeholder trust: how to build it, maintain it and restore it when lost. Frances is the best-selling author of Uncommon Service: How to Win by Putting Customers at the Core of Your Business. She and her co-author, Anne Morriss, are now working on their next book, Unleashed: The Unapologetic Leader’s Guide to Empowering Everyone Around You. Francesholds a Ph.D. in Operations and Information Management from the Wharton School at the University of Pennsylvania.