Strategy
Positioning, differentiation and the choices that decide where your company competes - and where it does not.
Decide where you compete, and where you do not
Strategy is not a document. It is the set of choices that determine which customers you serve, what you promise them, and what you deliberately refuse to do. Companies that struggle to grow usually have not made those choices - they have simply accumulated activity.
This topic covers how to set direction with enough clarity that the whole team can act on it. Core purpose and BHAG, identifying your core customer, building a genuine differentiator, and pricing that reflects the value you create rather than the cost you incur.
You will also find practical work on the One-Page Strategic Plan, sanity-checking your growth assumptions, deciding what to stop doing, and translating a strategy that lives in the founder's head into something the leadership team can execute against.
