AUTHOR of What Great Brands Do and FUSION

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, a speaker and consultant, and the author of two bestselling books: What Great Brands Do, and FUSION. Denise cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin‘ Donuts, and other leading companies.