Denise Lee Yohn

Author of: Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies

Denise Lee Yohn is the go-to expert on brand leadership for national media
outlets, an in-demand speaker and consultant, and an influential writer.
Denise is the author of the bestselling book What Great Brands Do: The Seven
Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass),
the e-book Extraordinary Experiences: What Great Retail and Restaurant
Brands Do, and the new book FUSION: How Integrating Brand and Culture
Powers the World’s Greatest Companies (Nicholas Brealey/Hachette Books).
News media including CNBC, FOX Business TV, The Wall Street Journal, and
NPR call on Denise when they want an expert point-of-view on hot business
With her expertise and inspiring approach, Denise has become an in-demand
keynote speaker. She has addressed business leaders around the world at
corporate events such as Facebook, NFL, and Lexus, and conferences
including International Consumer Electronics Show (CES), The Art of
Marketing, and Sustainable Brands.
Denise enjoys challenging readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, Seeking Alpha, QSR Magazine, among others.
Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise
went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin’ Donuts, and other leading companies.
Outside of her professional roles, Denise counts hiking Mount Kilimanjaro, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences.