Are you a leader of a growing mid-market firm?

Join Verne Harnish and his experienced team virtually for 3 days (~3 hours each day) of world-class executive education.

Are you a company looking to scale? The Scaling Up Performance Platform has helped the leadership teams of over 70,000 scaleups with a set of tools/techniques that address the 4 decisions in scaling a business: People, Strategy, Execution, and Cash – based on the book Scaling Up: How a Few Companies Make It…and Why the Rest Don’t with almost a half-million copies in print across 17 languages. 

Given the times, we’ve built a condensed virtual version of the multi-award-winning Master Class Workshop offered exclusively to YPO in the past. If you’re a scaleup looking for a solution, this workshop is a combination of assessments, learning and coaching to help you manage the chaos that comes with scale.

After 3 years of trying, John Ratliff was finally able to get his leadership team to implement the Scaling Up methods after only 2 hours of them attending Verne’s 2-day intensive workshop. They turned to him and said, “this stuff is awesome – we need to go home and implement this right away!” Hear his story in the video!

Voted the "Best Business Educational Event" in YPO

… and hosted in over 40 other cities worldwide.


2x Cash Flow
3x Industry Average Profitability
10x Valuation


Reduce by 80% the time it takes to manage the business.


Support to speed the process and take the load off the leadership team.


“The most intense and highest value for time and money training event from YPO so far. I wish we could have some of this at HBS.”

YPO Past Attendee

 Izi Kohen (Istanbul Chapter)

“Rockefeller system delivers more value for the $ than anyone else in the business!”

YPO Past Attendee

Henry McGovern, Chairman and CEO AmRest

“Extraordinarily implementation oriented; great since we could bring our teams with us; so far the best YPO seminar I have ever attended.”

YPO Past Attendee

Jochen Werz (Greater Europe Chapter)

Workshop Overview

Due to the unprecedented rise in Covid-19 cases around the country, we have made the decision to take the December Master Class Workshop virtual and will be postponing the in-person event to May 4-6 in Dallas. 

PEOPLE: Recruitment, on boarding, coaching & culture: Designing the employee journey.
STRATEGY: Purpose, core customer, brand promise & identifying the company culture.
EXECUTION: Systems, processes & accountability through current technologies.
CASH: Cash flow, margins, key performance indicators & efficiencies.
PLUS: Receive a complimentary Scaling Up 4 Decisions Assessment and Cash Flow Story assessment.

The Master Class is for...

Leadership Teams new to Scaling Up who want to get a significant jump-start in implementing the tools and techniques.
Experienced leadership teams desiring to review, fine-tune, and advance their implementation of Scaling Up. 
CEOs with new team members that they want to get up-to-speed and spend quality time integrating onto the team. 
CEOs looking to strengthen relationships with the leadership of customers/key suppliers. 
CEOs who want to run their companies like a professional sports team, not a family. 


Verne Harnish

CEO & Author of Scaling Up: How a few Companies Make it…and Why the Rest Don’t
Read Bio…

W/ Special Guest Horst Schulze

Founder and Former President & COO, The Ritz Carlton
Author of Excellence Wins Read Bio…

Additional Facilitators


CEO, investor, entrepreneur and Scaling Up Coach
Read Bio…


Author of Outrageous Empowerment
Read Bio…


Co-Author of The Cash Section of Scaling Up
Read Bio…

Virtual Master Class Agenda

Dec 8-10, 2020

Tuesday, Dec 8, 2020

12:30pm – 1:30pm ET – Guest CEO Horst Schulze

Via Zoom from Atlanta, co-founder of Ritz Carlton will share his insights through scaling one of the most iconic brands with a focus on excellence. Schulze is also the author of Excellence Wins.

2pm – 3:30pm ET – CEOs-only (Verne, Ron and John)

Verne, John, and Ron will address several topics unique to the CEO re: People, Strategy, Execution, and Cash. John scaled his firm through 24 acquisitions and exited for 14x earnings; Ron scaled his to 1500 employees and exited for 24x earnings. Both these seasoned Scaling Up leaders will share their insights along with Verne.

Wednesday, Dec 9

1pm- 2:30pm ET | PEOPLE (Verne Harnish, Ron Lovett)

Verne will cover the FACe and PACe tools, hiring, onboarding, engagement, and organizational structure

3:00pm - 4:30pm ET | STRATEGY (Verne, John Ratliff)

Verne will cover the SWT, 7 Strata, One-Page Strategic Plan (OPSP), and Vision Summary tools, as well as how to craft a STRATEGY that dominates a niche. John will cover the Reimagine tool.

Thursday, Dec 10

1:00pm - 2:30pm ET | EXECUTION (Verne Harnish)

Verne will cover the Rockefeller Habits Checklist, priorities/themes and meeting rhythms.

3:00pm-4:30pm ET | CASH (Verne, Alan Miltz)

Back to the PACe tool to “Banish Sloppiness” through a focus on process improvement. Then a focus on the CASh and Power of One tools. Special guest Alan Miltz via Zoom from Australia.

Registration - SOLD OUT

In order to provide the proper experience to those already registered, we have closed registration. We have reached capacity for the breakout rooms available to us.

Team of 8


$250 for each additional exec

Team of 3


$332 for each additional exec

1 Executive


per seat

For Coach Clients, EO, and YPO members, please reach out to Mike Davies at to receive a discount.

Cancellation Policy for those who already registered for the in-person workshop: If you have already registered for the in-person Master Class Workshop, please contact We are offering you a few options – keep your discounted rate and attend the postponed May 4-6 Master Class AND receive the same number of seats for the virtual workshop at no additional cost, be refunded the difference to only attend the virtual Master Class Workshop Dec 8-10, OR receive a full refund.

Frequently Asked Questions

I am in a different timezone and can't watch it live. Will a replay be available?
Yes! Anyone who registers will have access to the replays of each session. We will do our best to upload them in a timely fashion to the portal. We expect to have them up within 12 hours of the session ending.
The December Scaling Up Master Class workshop is going virtual. You will attend via Zoom.
The ticket price includes your admission to the 3-day virtual workshop and the accompanying worksheets.
Yes - if you've registered with a team of 2+, you will have the chance to go to your own breakout room after each topic is covered to debrief what was just discussed with the rest of your team.
There is! For teams for 3+, you receive a discounted rate. If you're a member of a YPO or EO chapter, email to receive a 20% discount code for discounts.
We will give you a full refund up to 4 hours prior to the start of the workshop.  If you have already registered for the in-person Master Class Workshop, please contact We are offering you a few options - keep your discounted rate and attend the postponed May 4-6 Master Class AND receive the same number of seats for the virtual workshop at no additional cost, be refunded the difference to only attend the virtual Master Class Workshop Dec 8-10, OR receive a full refund.
Will there be future dates for the Scaling Up Master Class workshop?
Yes! We currently have an in-person Master Class workshop scheduled for May 4-6. This will be a more in-depth version of the virtual workshop. The final agenda and pricing are still being finalized though, so please check back to the “events” tab in a few weeks for more info.
Where can I find my login to view the virtual master class replays?
We will be sending out Zoom links 1 week of the workshop. If you have not received a link from us by Dec 2 (or within 24 hours if you register after this date), please email If you’re interested in accessing the replay, we will be sharing those instructions, in detail, once the replay of the first session is ready to be viewed.
You can reach out to Mike Davies ( for any additional questions.