Mastering the Rockefeller Habits

22nd Anniversary Edition

E-book and Audio formats of Mastering the Rockefeller Habits are available from major online bookstores only.

HOLIDAY CLOSING: Our fulfillment center is closed on all major federal holidays observed in the United States and no book orders will be shipped on these dates.


Verne Harnish, serial entrepreneur, advisor, and venture investor, brings to business leaders the fundamentals that produce real wealth — the same habits that typified the second stage of the oil industry when John D. Rockefeller’s disciplined approach to business replaced the helter-skelter approach of the original pioneering speculators. 

Founder of the world-renowned Entrepreneurs’ Organization (EO) and founder Scaling Up (formerly Gazelles), a global executive education, coaching, and technology firm. He’s authored four bestselling books including Mastering the ­Rockefeller Habits; The Greatest Business Decisions of All Times, for which Jim Collins wrote the foreword; Scaling Up Compensation; and Scaling Up (Rockefeller Habits 2.0).

Praise for Mastering the Rockefeller Habits

Ted Leonsis, Founder & CEO Monumental Sports & Entertainment

“Verne is the undisputed expert in helping entrepreneurs grow their firms. Over seven years ago I had him address the firm I merged with AOL; he was the first speaker we invited when we launched what has become AOL University; and now he’s brought you his powerful ideas in book form — the same ideas he’s presented privately to hundreds of CEOs of fast growth firms.”

Brad Feld, Co-Founder Foundry Group and Co-founder TechStars

“Verne has been working with growth firms for almost two decades. I’ve found his counsel and tools insightful and helpful to growing firms.”

Barbara G. Stanbridge, President 2000-2001 National Association of Women Business Owners (NAWBO)

“If you are serious about growing your business this information is invaluable, and when utilized ensures that the business and business owner will reap rich rewards.”

Patrick Lencioni, author, The Five Dysfunctions of a Team

“This is THE field book for any high-growth business.”

Cynthia Driskill, General Excellence National Winner, Entrepreneurial Excellence Awards, Working Woman Magazine and President & CEO, CDG & Associates, Inc.

“We’ve seen immediate results from using Verne Harnish’s tools. We have more focus, we are setting priorities and sticking to them, and our execution has improved dramatically. In the first quarter, we increased our utilization rate by 25% and improved our bottom line significantly. This stuff really works!”

Verne Harnish

Founder and CEO of Gazelles,
Author of "Scaling Up"

Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO), with over 16,000 members worldwide, and chaired for fifteen years EO’s premiere CEO program held at MIT, a program in which he still teaches today.

Founder and CEO of Scaling Up, a global executive education and coaching company with over 200 partners on six continents, Verne has spent the past four decades helping companies scaleup.

He’s the author of the bestseller Mastering the Rockefeller Habits; authored The Greatest Business Decisions of All Times,” for which Jim Collins wrote the foreword; and wrote Scaling Up (Rockefeller Habits 2.0) which has been translated into 22 languages and has won eight major international book awards including the prestigious International Book Award for Best General Business book. His latest book, Scaling Up Compensation, rocketed to the #1 HR book on Amazon.

Verne also chairs the annual ScaleUp Summits and serves on several boards including vice chair of The Riordan Clinic; co-founder and chair of Geoversity; and board member of the social venture Million Dollar Women. A private investor in many scaleups, Verne enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.